Where your closet starts working together and getting dressed becomes the easiest part of your day.
You know that feeling when your outfit is so good you stand taller?
You get dressed in five minutes, no second guessing, no wardrobe tantrum, and you walk out the door knowing you look so good people are going to notice. 👀
You know what works, what doesn’t, and why, so choosing an outfit stops feeling like a negotiation with your past self. Your wardrobe shows up for your real life, busy mornings, long days, meetings, errands, weekends, dinner plans, and those random Tuesdays that unexpectedly turn into something.
The pieces in your closet feel connected, intentional, and unmistakably you, because you’ve built a standard that makes the whole thing click.
When you open your closet, everything belongs there. Not because you bought more, because you finally know how to make what you already own work together on purpose.
And every outfit you put on feels like your favorite.
Imagine this...
"Yes. That." and also, "Why is this so hard for me," keep reading.
if you're thinking...
The problem is your life evolved, your body shifted, your routines changed, and your wardrobe is still living in a different era.
You have great taste and your closet is full of cute clothes.
So you do what smart women do when something feels off. You save outfit inspiration, you screenshot the “effortless” looks, you order the pieces that feel like they should solve it, and then you put them on and wonder why the mirror is giving you, “Almost.”
You need a way to take what you like and turn it into outfits that work for your actual proportions, your actual lifestyle, and the version of you you’re living as now.
But the solution is simple:
Here’s what we’re going to change for you
Women with effortless style are not winging it. They’re operating with a framework, the kind that makes decisions fast, shopping strategic, and outfits consistently good.
And lucky for you, I'm the creator of the framework.
Understand which silhouettes make your body look like it belongs in its own Pinterest board.
Understand how color works with your features, your energy, and your presence.
Understand how your lifestyle, preferences, and personal standards connect, so your wardrobe stops feeling like random pieces and starts moving like a collection.
It will help you...
01
02
03
Shopping becomes selective, because your yes is specific and your no is immediate. Your outfits start looking the way you picture them in your head, because you know what you’re doing and you know what you’re looking for.
your closet stops being crowded and starts FEELING cohesive.
once you have that clarity,
meet the framework
Style Intelligence System
Inside Her Style Collective, we engineer that alignment through the
A proven blend of psychology, visual harmony, and aesthetic strategy that transforms personal taste into a repeatable framework.
One part art.
One part science.
Because when your wardrobe runs on intuition and intelligence, you don’t just look like her — you live like her.
Discover Her
Define your Style Strategy
phase 01
You’ll identify your Signature Style DNA — the silhouettes, colors, and details that consistently make you feel confident and aligned.
Signature Style Blend
Design Principles
Body Proportions
Color Harmony
Key Focus Areas:
Color Psychology
Design Her
Curate with Intention
phase 02
You’ll edit and organize your wardrobe like a collection, so everything works together and supports your actual lifestyle.
Closet Audit
Organization
Capsule Design
Gap Identification
Key Focus Areas:
Shopping Priorities
Embody Her
Shop & Dress Like Your Own Personal Stylist
phase 03
You’ll apply everything you’ve learned to real outfits and real purchases, so getting dressed feels effortless, exciting, and repeatable.
Intentional Shopping
Budget Planning
Where to Shop
Outfit Styling
Key Focus Areas:
Outfit Library Creation
discover her
Phase 01
Design her
Phase 02
Embody her
Phase 03
discover her
Phase 01
Design her
Phase 02
Embody her
Phase 03
discover her
Phase 01
Design her
Phase 02
Embody her
Phase 03
As a Certified Image Consultant and Color Specialist, I’ve taken the art and science of personal style and turned it into a clear, repeatable system you can actually use. No guessing. No second-guessing.
This isn’t about chasing trends or reinventing your style every season. It’s about building a foundation that holds up over time.
This work is practical, personal, and designed to work for your real life. In your closet. On busy mornings. In seasons when your life changes and your style needs to change with it.
This Is Not a Vibe. It’s a System.
For over 18 years, I’ve helped thousands of women learn how to dress themselves with clarity, confidence, and intention.
Most programs tell you what to buy. We teach you how to decide.
You’ll learn how to filter every purchase through your body, your lifestyle, and your preferences. That’s how you stop buying “almost right” pieces and start building a closet that actually works.
This breaks the cycle of buying more.
You’ll buy fewer pieces, but better ones, because you’ll have a clear yes/no standard for what belongs in your closet.
The focus is function, not a fixed aesthetic.
This isn’t about dressing like someone else or fitting into a predefined look. The system adapts to you. Your taste. Your body. Your life. Your season.
You leave with the skill set to be your own personal stylist.
You know how to make confident decisions on your own, adapt as your life changes, and build outfits that feel right without outsourcing your style to someone else.
What Makes Her Style Collective Different?
What Makes Her Style Collective Different?
Inside Her Style Collective, You’ll…
what's inside
Fully custom personal color palette
vip & pay-in-full bonus
With guest experts on (body image, budgeting, petite shopping & more)
expert trainings
To help you apply what you’re learning (because watching alone doesn’t change much)
private Community
3 months of weekly group coaching with Heather
group coaching
Downloadable training materials you can keep and reference for life
training materials
6 modules designed to teach foundational skills you’ll use again and again
Core style training
Here’s What You’ll Get:
Signature Style Framework
Advanced Color Training
Closet Audit Support
Capsule Strategies
Budget Planning
Personalized Outfit Formulas
Plus
Her Style Collective gave me practical tools I use every single day, not just inspiration—that has made all the difference.
"I know what actually works for me."
- Teresa McClellan
You truly can’t find this level of insight elsewhere.
"Heather is 100% an expert."
- Carly Ballard
...and what I like and how fun it can be to get dressed. This lovely gift of self-care has paid dividends to my family!
"I've been reminded of who I am."
- Jessica Callaway
For the rest of my life, I have the framework and never have to worry about having what I need to feel beautiful, confident, and credible.
"Getting dressed is a joy now!"
- Angela Noreik
Bonuses
limited time
Available when you enroll by FRIday, February 6, 2026 only.
Early Bird
Early Bird
Join Heather for a live welcome call that connects you with your Collective cohort and shows you how to navigate the program in a way that saves time, builds confidence, and helps you see results sooner.
$197 Value
The Collective Kickoff Experience
Enjoy an extra month inside the Collective to work through the entire process at a pace that fits your schedule, revisit key lessons as you apply them, and experience four full months of personalized style coaching.
$297 Value
30 Days of Extended Access
*Due to the depth of coaching provided inside, space is limited during promotional periods.
Most of the women who find their way here aren’t “bad at style.” They’re thoughtful. Capable. They have good taste.
But at some point, getting dressed just starts to feel… harder than it used to. Not because anything is wrong, but because life changed.
Why I Built Her Style Collective
That’s what happened to me.
After my son was born, my days looked completely different. My body felt different. My energy was different. And the closet I had built for a previous version of my life suddenly felt out of sync. I remember standing there thinking, “Why does none of this feel like me anymore?”
So I did what most women do. I tried to borrow solutions. I copied outfits. I saved inspiration. I told myself I just needed a few new pieces.
But getting dressed still felt like work. Like I was forcing something that no longer fit with my body, my schedule, or who I was becoming.
What finally clicked for me was this:
When I stepped back and applied the same framework I’d spent years teaching others, slowly and intentionally, without trying to go back to an old version of myself, everything shifted.
My closet stopped feeling random.
My outfits started to feel like me.
And getting dressed became something I could do on autopilot, without overthinking it or changing three times before leaving the house.
Her Style Collective was born from that season.
Most of the women who find their way here aren’t “bad at style.” They’re thoughtful. Capable. They have good taste.
But at some point, getting dressed just starts to feel… harder than it used to. Not because anything is wrong, but because life changed.
It’s here so you don’t have to keep guessing. So you don’t have to wonder why things almost work, but never quite do. And so you can finally feel like your outside matches the woman you’ve already become.
I didn’t need to buy a whole new wardrobe. I needed a way to make daily styling decisions that actually matched my life.
Choose Your Level Of Support
base:
vip:
3 months access to all training lessons + bonus resources
Weekly group coaching calls with Heather
Private Membership Community for support between calls
Monthly topical workshops to enhance and implement your core training
PAY-IN-FULL BONUS:
Fully customized Personal Color Palette
All Base level benefits
1:1 Wardrobe Strategy Session - A private 45-minute Zoom call with Heather, where she virtually steps into your closet with you to edit pieces, build outfits, or map out a clear shopping strategy. It’s like having a personal stylist on speed dial to get into the weeds of your real clothes and real questions, so everything in your closet finally clicks.
*Book anytime during your 3 months inside the program.
3 In-Depth Pinterest Board Reviews - Custom video feedback and expert guidance from Heather on three Pinterest boards of your choice, so your inspiration stops living online and starts translating into real outfits. This is where vague ideas become clear direction, and your style vision turns into something you can actually execute (Examples: style moodboard, closet inventory, capsule drafts, window shopping options, outfit library)
DFY Outfit Starter Pack - Heather will create a curated set of 10 fully styled outfits from your existing wardrobe to jumpstart your outfit library and eliminate daily decision fatigue. This lets you enjoy expertly styled “grab-and-go” outfits while you build the deeper skills inside the program.
Her Style Concierge Credit - Receive $100 in VIP Style Credit for advanced, one-on-one styling support directly with Heather, including personalized strategy, outfit styling, and curated shopping recommendations. This is priority, high-touch guidance for those moments when you want a clear and confident decision without overthinking it.
$997
$297
pay-in-full
4 x monthly payments
or
$1700
$497
pay-in-full
4 x monthly payments
or
The average woman spends $1,500–$4,800 per year on clothing and regularly wears less than half of what she owns. That means most women are quietly wasting thousands of dollars on pieces that never quite work.
HER Style Collective helps you break that cycle.
Instead of buying more, you’ll learn how to shop with intention, build outfits that actually get worn, and create a wardrobe that feels cohesive, effortless, and very you.
This isn’t a one-season solution. HER Style Collective is an investment in the longevity of your wardrobe — skills you’ll use season after season for years to come.
And many past members have shared that they felt they received the full value of the program within the first two weeks alone.
Most women join because life feels full, not once it slows down.
HER Style Collective is designed to fit into your real life, not add to it.
You can move at your own pace, in small pockets of time, and when you join now you’ll get an extra 30 days of access so there’s zero pressure to rush.
There’s never a “perfect” time, but there is an easier way to get dressed. This program fits into your life and gives you extra time back instead of more to manage.
HER Style Collective isn’t about trends, rules, or a ‘right’ way to dress. It’s about learning how to filter everything — shopping, styling, outfits — through your lifestyle, your body, and your preferences.
There’s no age limit. No body type requirement. No aesthetic you have to adopt. And nothing inside this program works unless it feels authentic to you.
If past styling programs didn’t click, it wasn’t because you failed. It’s because you were given formulas instead of a framework.
HER Style Collective gives you the thinking behind great style, so you’re never dependent on trends, influencers, or anyone else’s advice again.
“My style and confidence is forever transformed!”
I wish I had done this years ago! This has absolutely changed not just my life, but our budget. I was an overspender and now I am a thoughtful purchaser. If you think you don't need this, you're wrong! Heather goes above and beyond. I know I will be a forever client.
ACtually WEARING EVERYTHING INSIDE MY CLOSET
KNOW HOW TO STYLE MYSELF IN A WAY THAT FEELS GOOD
ONLY BUY THE THINGS I NEED OR THAT MAKE ME FEEL MY BEST
Meet Stef
Watch stef's success story
“This program has truly been life changing.”
I had literally tried for years to define my style and Heather breaks it down into manageable steps that are truly transformative. The best part for me has been finding clothes that I previously thought 'wouldn’t work for bodies like mine' that make me feel amazing. 10/10!
I can go to my closet and feel like I have lots of options
It's a breeze getting ready and a total joy to select what i want to wear
my daughter gets to see that i love myself and that i feel confident in who i am
Meet Jenna
Watch JENNA'S success story
It’s not just about style, it is also self discovery and therapy in a beautiful, supportive and approachable way.
"I am getting more out than I ever expected."
- Rebecca Fitzgibbons
This investment has already more than paid for itself.
"I am so grateful I joined!"
- Kay Gatzulis
Now I know what's going to look good together and it makes me excited to start my morning!
"These are skills I'll be able to go back to."
- Allison Cox
I feel more confident in what works for me, and when something feels off, I have tools to work it out.
"It was worth every penny!"
- Marla Kay Trahan
